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Thu, Jan. 29th, 2004, 10:56 am
iTMS Pepsi Ad

The ad for the iTMS Apple/Pepsi promotion that’s going to air during the Super Bowl has been released, here. I must say that I’m not impressed. It plays off of the recent lawsuits that the RIAA has been filing against everyone and their grandmother (quite literally actually). As much as such a stick-it-to-’em sort of ad like this should have some emotional grab for someone in my age group, I must say that I’m unmoved and not impressed. It seems more like just another ad, just another promotion. It’s just a standard fare Pepsi ad with a massive iTunes Music Store promotion backing it up.

Admittedly, I do have a bias against beverages that are basically carbonic acid, sugar, water, and some artificial flavoring and coloring :-)

I think it’s a great way to promote the use of Apple’s store (which in turn will drive iPod sales, which is what Apple is really after), massive numbers of free downloads available to quite a large portion imbibers of soft drinks. It’ll get people to download Apple’s software, and download their free song(s). Everyone likes getting something for free, even if getting that free thing requires a decent bit of time and effort (download Apple’s software, installing that, signing up with iTMS, downloading).

This brings up something rather interesting about American culture. People will go to ridiculous ends just to save a few bucks, even if it’s on a several thousand dollar purchase. Getting that “great deal” that you can brag about to your friends seemingly justifies the extra time you spent tracking down that item that cost $1995 instead of $1999. Ultimately, I think this has a lot to do with perception. People buy and sell based on their perception of future events, future values. The perceived value of getting a great deal is more important than the time invested.

Tue, Feb. 3rd, 2004 06:24 am (UTC)
(Anonymous)

Well this comment will mark my glorious return to the world of procrastinating (and the glorious world of this never updated journal). *ahem*

Raglan Road

On Raglan Road of an Autumn day
I saw her first and knew,
That her dark hair would weave a snare
That I might someday rue.
I saw the danger and I passed
Along the enchanted way.
And I said,"Let grief be a fallen leaf
At the dawning of the day."

On Grafton Street in November, we
Tripped lightly along the ledge
Of a deep ravine where can be seen
The worth of passion play.
The Queen of Hearts still making tarts
And I not making hay;
Oh, I loved too much and by such and such
Is happiness thrown away.

I gave her gifts of the mind,
I gave her the secret signs,
That's known to the artists who have known
The true gods of sound and stone.
And her words and tint without stint
I gave her poems to say
With her own name there and her own dark hair
Like clouds over fields of May.

On a quiet street where old ghosts meet
I see her walking now,
And away from me so hurriedly
My reason must allow.
That I had loved, not as I should
A creature made of clay,
When the angel woos the clay, he'll lose
His wings at the dawn of day.

http://www.chivalry.com/cantaria/lyrics/raglan-road.html

This link has a nice little info section about Patrick Kavanagh, the poet who wrote those words... Anyway, that lovely ballad you never play on your whistle anymore was popularized by none other than Luke Kelly of the Dubliners... The site has a very interesting mp3 of the poet himself singing his poem in 1946 (note that the music is taken from the tune "the dawning of the day" and wasn't written by Kavanagh)... In any case... It's really a very nice song

Tue, Feb. 3rd, 2004 06:28 am (UTC)
(Anonymous): Re:

Also,

Why on earth is your journal so wrong about the time of day? I updated that last one at 1:34 not 6:34... I may procrastinate but I'm not that bad... yeesh (well not today anyway)

Tue, Feb. 3rd, 2004 02:33 pm (UTC)
suspiral: Re:

You know what, I've noticed that, but I have no freaking clue. Times for the actual entry posts are correct, but the comments always have messed up times :-P

Wed, Feb. 4th, 2004 12:46 am (UTC)
(Anonymous): Re:

I certainly hope you read my other post too, and not just the one about time... bah... anyway...

Wed, Feb. 4th, 2004 04:16 am (UTC)
suspiral: Re:

I did read it, and I can still play it :-)

I'll try finishing up another tune on the morrow.

Wed, Feb. 4th, 2004 06:49 am (UTC)
(Anonymous): Re:

Cool... Get the Dubliners version of the song by the way

Tue, Mar. 30th, 2004 10:48 pm (UTC)
titsworth: i never know when you're available on AIM

so here's a link i just read:
http://www.mtv.com/news/articles/1486060/20040330/index.jhtml?headlines=true
pretty interesting